Posts Tagged ‘terarosa coffee’

They say that life is a journey and not a destination, but sometimes when you are travelling it’s nice to have some kind of a destination. This is especially true in Korean cities which are mostly late 20th century places with lots of concrete apartment complexes, outlet malls and out of control commercial signs. Le Corbusier would probably love the Korean metropoles – they are machines for living in. It seems that some new ideas do take off very quickly in Korea.

There has been a trend for out of town complexes like Art Towns, Book towns and conference centres. Many of them probably looked better on paper than in real life. In their enthusiasm, some planners and architects forget that gardeners need to weed between the cracks of concrete, window cleaners need to clean the sheer 100 metre glass windows and retailers actually need to rent out the commercial units. Without those basics the drawing board utopias can quickly end up looking like the sets of poorly conceived sci-fi shows. The concrete and steel rarely sit well in their surroundings if they are not maintained and more importantly – used.

With all this in mind I was very skeptical about going to an out of town coffee ‘factory’ on the outskirts, the very hem of the skirt in this case. The place in question is the Coffee Factory of the Terarosa firm. It is the biggest domestic Coffee company in Korea and has a family owned, kind to farmers kind of feel. I have been to a few branches in Korea and found that it has a strong brand identity and is a welcome change from the other run of the mill places. Run of the mill in this case is the usual concrete urban interior with bookless bookshelves and a really expensive coffee roasting machine – which you can SEE!

After decrypting the bus timetable outside Gangneung Bus Terminal, I decided to take a taxi. It was a great decision which I failed to make on the return journey. The factory is right at the edge of town, the car park is spitting distance from the ring road, if you can spit quite far. The taxi pulled up round the back of the complex and it felt like I was entering another World. To enhance the feeling, a south american looking chap crossed my path decked out in earthy tones and an apron. In contrast to the distopian feel of many new buildings in Korea it felt quite positive. The natural landscape seemed to fit around the impressively big structures. I had to cross a kind of mini Indiana Jones bridge to get to the main edifice(s). The scale of the buildings was impressive but not overwhelming. It felt like there had been an apocalypse but it was a really really long time ago and people had just forgotten about everything apart from coffee and bread. It reminded me of the excellent film version of Ray Bradbury’s Farenheit 451. Kind of a sixties version of what the future might be like. If I go again I will definitely wear a turtleneck.

Despite fitting in reasonably well with the vegetable gardens and general rural vibe, the Terarosa Factory is something of an oasis in an otherwise typically provincial and unremarkable setting. Even the visiting ajummas (middle aged Korean women) were dressed in more earthy and dare I say tasteful clothes than usual. One of the most impressive things about Korea which I have never adjusted to is the brightly coloured leisurewear of the older citizens. But in this post industrial concrete bunker of hipness, everyone seemed very at home, almost camouflaged. Maybe the architecture and design was playing tricks on me.  Maybe they have a dress code. Anyway, it was quite a contrast to the mornings I’ve spent hiking where the older citizens look pretty tropical.

I won’t go on much more because I’m no coffee expert. However, the coffee tasted like coffee and the bread tasted like bread. Actually, the croissant was the best I’ve had outside France. The staff seemed very kind and professional, not to mention busy. If you do choose to visit this place, try to go on a quiet day because various coach tours come and go, so it’s pretty busy. I hope the pictures capture what is a very special place.

Further Information:

https://www.terarosa.com/

Gangwon-do, Gangneung, Gujeong-myeon, 7 Hyeoncheon-gil

강원도 강릉시 구정면 7 Hyeoncheon-gil